And the Cambridge Analytica just keeps getting weirder.
So it seems that Steven Bannon…yes, that Bannon…directed Analytica’s efforts to mine Facebook user data to benefit Trump and co. The Washington Post is reporting that “Stephen K. Bannon oversaw Cambridge Analytica’s early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data-science firm said Tuesday.”
But we’re not finished yet. It turns out that a bunch of the money behind Analytca came from Rebekah Mercer and Robert Mercer, the billionaire father-daughter combination that was also behind Breitbart. Again, to quote from the Post, “More than three years before he served as Trump’s chief political strategist, Bannon helped launch Cambridge Analytica with the financial backing of the wealthy Mercer family as part of a broader effort to create a populist power base.”
In short, if you ever wondered whether there really is a “vast right wing conspiracy” meant to bring down America, then you can stop wondering.
It’s real. It’s real. And it’s…analytical.