Alex Jones, a man who never met a conspiracy theory he didn’t like, is getting some very bad news from the folks at Youtube. His Infowars channel is losing advertisers big time.
The way that online advertising works is that a buyer may not know just where their ads are actually appearing. Most of the sales are handled by brokers or bots, and neither of them care much where the material shows up so long as there are eyeballs attached. The kicker, though, is that sometimes that means decent companies find their names glued to some pretty awful stuff…like, say, Youtube channels that suggest mass killings were “false flag” operations and wounded students are really “crisis actors.”
Fortunately, that’s changing. News services are discovering the ads in question and confronting the advertisers about them…usually leading to corporate screams of horror and a quick exit from the channels in question. And Infowars is one of the most questionable of those questioned channels.
A recent CNN piece by Paul P. Murphy and Gianluca Mezzofiore noted that “CNN has discovered ads on InfoWars’ channels from companies and organizations such as Nike (NKE), Acer, 20th Century Fox, Paramount Network, the Mormon Church, Moen, Expedia (EXPE), Alibaba (BABA), HomeAway, Mozilla, the NRA, Honey, Wix and ClassPass.” But, once CNN contacted those companies and let them know that the ads were playing on Alex Jones’ channel, the companies yanked their material as quickly as possible.
If we’re lucky, Alex Jones will vanish from the airwaves soon enough. But, the larger question may be why the advertising appeared on his show in the first place. Youtube is supposed to have filters to prevent such embarrassments. Somehow, those filters weren’t working with Infowars.